Sue Morphet
Chief Executive Officer, Executive Director

Sue was appointed CEO in January 2008 and prior to this was Group General Manager of Underwear & Hosiery at Pacific Brands, the largest operating group within the business.

Sue joined Pacific Brands in 1996 as General Manager of Tontine, following which she became the General Manager of Bonds in 1999. Under her leadership, the Bonds team relaunched the iconic brand, more than doubling sales and taking the brand to women for the first time. Prior to joining Pacific Brands, Sue held senior marketing roles with Sheridan and Herbert Adams.

Sue is a director of the L'Oréal Melbourne Fashion Festival and is a member of Chief Executive Women together with various other philanthropic interests.