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Did you know...?

"Death is terrifying because it is so ordinary. It happens all the time."
Susan Cheever, Author

Working with Pilotlight, Pacific Brands is proud to support the production of this book. We believe death is a difficult topic for most of us and one which we often avoid talking about. We loved the concept of this book, in helping us all to face an issue which affects us all sooner or later.

We hope “Dying to Know” offers ideas to all who have been or will be touched by the death of a loved one. We hope it helps to de-mystify what occurs when a loved one dies and enables families to have conversations about this topic if and when they want to.

Pilotlight is a not-for-profit organisation committed to igniting social change. The first book they published, in partnership with We Are What We Do, was “Change the World for Ten Bucks”, which offered 50 simple, practical ideas for people to help change the world. Over 300,000 copies of “Change the World for Ten Bucks” have been sold.

“Dying to Know”, their second book, offers 60 thoughts that reflect on bringing death to life. It would not have been possible without significant and heartfelt input from a wide range of individuals and organisations with whom they have been privileged to share their ideas. These include children, palliative care workers, people with terminal illness, funeral industry professionals, religious leaders, philosophers, doctors, those who have lost loved ones, and many friends.


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