Pacific Brands is a marketer of Everyday Essential Brands. The origins of Pacific Brands can be traced back to 1893 when the business began manufacturing Dunlop bicycle tyres. Today, Pacific Brands is a leading manager of Everyday Essential Brands in Australia and New Zealand, marketing some of the most recognised brands including Berlei, Bonds, Clarks, Dunlop, Everlast, Grosby, Hard Yakka, Holeproof, Hush Puppies, King Gee, Mooks, Mossimo, Razzamatazz, Sheridan, Slazenger, Sleepmaker, Tontine, and Volley.

Pacific Brands has substantial scale, generating over $2 billion sales in FY2009 through the commitment of our 6,500 dedicated employees. Pacific Brands’ participation in an extensive range of product categories, coupled with our strong and diversified customer network, underpin our position as a market leading supplier of Everyday Essential Brands to the Australasian retail marketplace.

Pacific Brands’ commitment to market leadership has provided us with leading positions across our major product categories in Australia and New Zealand, which include underwear, socks, intimate apparel, hosiery, footwear, workwear, casualwear, bedding, bedding accessories and foams.

Part of the success of Pacific Brands can be attributed to the elite sportspeople who have supported our brands in the past, including Australian legends such as Sir Donald Bradman, Ken Rosewall, Evonne Goolagong Cawley, Margaret Court and Mark Waugh. Current identities actively endorsing our business’ brands include Sarah Murdoch, Pat Rafter, Michael Clarke, Fi Fi Box, Cathy Freeman and Kate Ceberano.

The advantage of scale.
Pacific Brands use the benefits of its large size to lower our cost base, improve our speed to market and deliver products to customers in the most efficient manner.

We manufacture, source and deliver in excess of 300,000 different products (including sizes, styles and colours), selling over 250 million units a year across a number of distribution channels. While leveraging our scale is vital, we maintain flexibility in our processes to meet the continually evolving requirements of our customers and consumers.

Efficiency
We strive to do things smarter and better, being faster to market and dealing with rapidly changing conditions. Given our scale, efficiencies in one group can be trapped and shared across the other operating groups.