London Benchmarking Group Australia (LBG) Did you know...? Pacific Brands has joined other leading Australian companies in measuring their community investment. The London Benchmarking Group Australia (LBG) is a coalition of companies committed to robust, systematic and comprehensive measurement, management, and reporting of their corporate community contributions. An affiliate of LBG International, it was launched in Australia in August 2005. The LBG model was developed over 10 years ago by six leading companies in the UK who wanted to be able to better account for and benchmark their community contributions. It allows companies to determine how effective their investments are, and compare their performance with their corporate peers based on a consistent standard. The data gathered by the application of the LBG model allows companies and managers responsible for community investment to benchmark: how companies are actually contributing to the community how well they are achieving their community goals and objectives how their program compares with peer companies As a founding member, Pacific Brands joins other companies including AGL, ANZ, Cadbury Schweppes, Coles Myer , Foster’s and Unilever in their commitment to the measurement and benchmarking of their corporate community investment contributions using the LBG methodology.